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2024 Fall Makeup Trends

By Mana Faye


Photo by aliahanderson via Nappy.co


As chilly temperatures settle in, the season of giving and vibrant autumn leaves has officially arrived in NYC. While makeup trends constantly shift, this year's fall looks have taken social media by storm—and they're more exciting than ever. From pops of red to grungy liner, here are five top makeup trends this fall, all featuring products from Black-owned brands. 


Cranberry Red and Burgundy Lipstick


It's no secret that the classic red lip makes a comeback every fall, and with burgundy being this season's signature color, it's no surprise. Finding the perfect red can be a challenge, especially for those with darker skin tones, but luckily, I've found options for every budget—whether you're looking for an affordable everyday shade, a mid-range favorite, or a high-end splurge. There's always a moment for red, whether you're out with friends, at work, or even on the runway.


Best Berry Red Lipstick On a Budget: Lip Bar Vegan Matte Liquid Lipstick ($13) in the shade Bawse Lady. Don't want to break the bank? This high-impact, one-swipe formula delivers long-lasting comfort, with bold, vibrant pigments that stay vivid and wear all day.


Credit: Lip Bar


Best Berry Red Lipstick at a Mid-Range Price: Fenty Beauty by Rihanna Icon Velvet Liquid Lipstick ($29) in the shade The MVP. The light, whipped texture glides on effortlessly, delivering bold color in one smooth swipe. This formula keeps lips feeling soft and nourished, with no dryness.


Credit: Fenty Beauty


Best Berry Red Lipstick for a Luxurious Splurge: Pat McGrath Mattetrance Lipstick ($39) in the shade Vendetta. This lipstick sensually adorns lips in a lightweight, creamy matte finish. There are 20 shades, but this berry option is perfect for Fall.


Credit: Pat McGrath


Blush Blush Blush


In the 2010s, blush seemed like an afterthought, with all the focus on contour and highlight. But as trends like "strawberry makeup" and "cold girl" aesthetics have gained traction, blush has made a striking comeback. Now, the market is alive with options: cooler lilac tones for fair skin, rich plums and oranges for medium tones, and vibrant pinks and reds for deeper complexions. Blush is officially the "it" makeup trend for 2024. There are tons of blushes on the market, but here are some Black-owned favorites with pigments that will leave you wanting more.


Best Blush on a Budget: Juvia's Place The Blushed Duo ($18) in Volume 3: Blush Duo featuring rich and deep bronzed burgundy and red tones. This iconic palette has taken TikTok by storm thanks to its vibrant pigment, all while enhancing your natural features in all the right places, delivering an effortlessly flawless finish on any complexion. 


Credit: Juvia’s Place


Best Blush at a Mid-Range Price: Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed ($25) in the shade Dancing Queen, an effortless blurring balm to powder color for cheeks & lips, with a natural matte finish and a buildable flush.


Credit: Sephora


Best Blush for a Luxurious Splurge: Pat McGrath Skin Fetish: Divine Blush ($39) in the shade Electric Bloom, a petal-soft powder blush with blendable color and a unique featherlight, silk-velvet finish.


Credit: Sephora


Colorful Lids


Just like full-length tops and capris, the colorful lid is making a major comeback this fall. There's something about those vibrant shades popping against melanin that just hits. This season is all about playing with color—perfect for a casual brunch with friends or adding a fun pop to a monochrome event look. And with the holidays around the corner, a bold lid could be the vibe we didn't know we needed! Whether you're looking to try the colorful lid trend with a budget-friendly option, a mid-range favorite, or a high-end splurge, there are plenty of products out there to help you create a bold, eye-catching look this fall.


Budget-Friendly Option: The Lip Bar Liquid Eyeshadow ($13) in the shade Eclipse.The color shifts beautifully in the light, changing from vibrant purple to burnt orange and deep green, with a shiny, glitter-packed finish.


Credit: Target


Mid-range Favorite: Danessa Myricks Beauty Colorfix ($20) in various shades. An award-winning, high-pigment formula that's long-wearing, waterproof, and buildable with a glittery finish and multidimensional pearls, this product is perfect for use all over the face, especially as a vibrant pop on the lid.


Credit: Danessa Myricks 


High-end Splurge: Pat McGrath Labs Divine Rose II Eyeshadow Palette ($125). Though a splurge, this rose-inspired palette is worth every penny. It boasts ten ultra-pigmented, hyper-blendable shades in a variety of futuristic finishes, ideal for creating striking looks on your lids. 


Credit: Pat McGrath


Highlighter


This season spotlights sparkle, with highlighters making a triumphant and refined comeback. While they first peaked in 2016, today's approach feels distinctly fresh—emphasizing soft, dewy radiance. Glowy makeup remains a staple, and highlighter offers the perfect technique to enhance luminous, dewy skin, especially when dusted across the face's high points. It's the ultimate way to appear youthful and vibrant, even on minimalist, bare-faced days. Here are some options to achieve that coveted glow.


Budget-Friendly Option: Black Radiance True Complexion 3D Highlighter palette ($7)

For those looking for a deal, this uniquely crafted velvety powder adapts to a range of skin tones, gliding on smoothly and blending seamlessly for a flawless look.


Credit: Target


Mid-range Favorite: Fenty Beauty by Rihanna Killawatt Freestyle Highlighter ($36) 

A weightless, long-wear, cream-powder hybrid, this highlighter for the face and eyes comes in a range of shades, from subtle to supercharged, in solos and expertly paired duos.


Credit: Fenty Beauty


High-end Splurge: Pat McGrath Labs Skin Fetish: Sublime Skin Highlighter ($62)

With the sweep of a brush, this highlighter becomes one with skin, effortlessly layering for customized glow and intensity.


Credit: Pat McGrath Labs


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