The Future of Hair Growth at the Be Well Expo

By: Jill Goldsberry

New York City — The Be Well Expo, formerly known as the International Beauty Show, returned to the Javits Center showcasing the latest innovations across the beauty industry with a growing focus on hair care and hair loss solutions.

From professional education to emerging products, the expo highlighted advancements aimed at helping consumers retain, regrow and transform their hair. As conversations around women’s hair loss have expanded over the past decade, so has the market for treatments, including vitamins, serums and technology-driven tools.

Hair loss among women, particularly women of color has been linked to several factors, including tight protective styling, chemical treatments, hormonal changes and stress. According to the Mayo Clinic, stress-related hair loss can appear in several forms, including telogen effluvium, which pushes hair into a resting phase; trichotillomania, a condition involving the urge to pull out hair; and alopecia areata, an autoimmune disorder that causes hair to fall out in patches.

Experts say emerging technologies, particularly red light therapy, are becoming a popular option for addressing these concerns. The treatment, long used in skin care, is now being adapted for scalp care to help stimulate hair follicles and promote growth.

At the expo, several red-light therapy devices drew attention for their at-home and clinical applications.

Celluma RESTORE, Red Light Therapy $1195. Is a panel device designed for use every other day over a 16-week period. Representatives for Celluma said many users begin to see results within eight weeks. The device is FDA-cleared and delivers therapeutic red light energy to the scalp, which may help extend the hair growth cycle.

iRESTORE Laser $499 and up. A laser system offers a helmet-style device that allows users to undergo treatment while at home. According to iRESTORE, clinical studies showed increased hair growth among users. The device combines medical-grade lasers with red LED light to stimulate hair follicles and improve thickness.

In addition to technology, topical treatments remain a key part of many hair care routines.

ACTIIV Thickening Hair Serum, a plant-based product made with ingredients such as aloe, red clover and pumpkin seed oil, was also featured. Brand representatives said the serum is designed to function like a “multivitamin” for the scalp and can be used alone or alongside red light therapy devices.

While results vary, many brands emphasize consistency as a critical factor in seeing improvement.

As innovation continues to shape the beauty industry, experts say the rise of accessible, at-home treatments signals a shift in how consumers approach hair care. With continued advancements in technology and formulation, solutions for hair loss are becoming more widely available than ever before.